Team
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Nada Shepherd
"The fall 2010 collection embraces the future of fashion, the future of fabric treatments and the future of fashion design so it was only natural to
step into the future of fashion marketing and create the first-ever women's wear 3D film. Pushing the boundaries and traditional convention of fashion
design is what we as designers do. For me this means taking the collection off the runway and launching it into a new medium so everyone can sit in the
VIP seat and see the collection as it is meant to be seen.
The video game backdrop just made sense when we considered the ideal environment for the future of fashion, after all it is the future of entertainment.
Strong, confident and unconventional women were my muse for fall 2010, and the video game Fembots represent the beauty and movement of real life women.
Women want to feel confident and beautiful when they get dressed to take on their day – our 3D short captures the essence of the NADA woman, and launches
the fashion future/future fashion. "
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Grant Padley - Director
Grant Padley is an accomplished Director known for his definitive visual style and the founder of
Atomic Clock Cinematic Arts.
He started his career in the early Nineties as a Fashion Photographer working in New York and Paris with his home studio in Toronto.
After a dozen plus years in the industry a transition to film began with work for Olay, Hermès, and Bustle Menswear.
Grant sees himself as a visual artist and storyteller who strives to make everything he works on to be dynamic, arresting, and compelling,
with influences ranging from Takeda Hidea to Lillian Bassman.
Working with Nada on the 3D Fashion Film - Future Fashion has been a remarkable highlight for Grant taking his talents to places few rarely get to go.
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Kevin Hedley - Producer
Kevin Hedley of
Atomic Clock produced Nada 3D Future Fashion after coming off other projects for Dior, Olay, and Microsoft.
As a collaborator he’s intuitive and versatile, understanding the needs and requirements of the job at hand and the people around him.
Finding a solution to bring the art and science of cinema together, whether technical or otherwise, drives him.
The still, single frame image was a passion from an early age; he was now transitioned his love of the still image into a moving photo within a frame.
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Pheinixx Paul - Art Director
As the daughter of an artist and fashion designer who grew up with a camera and sketchpad in her hands at all time, Pheinixx didn't have any choice
but to be a designer. Now the founder of the Pencil studio, she offers graphic design, art direction and visual branding to the worlds of fashion,
lifestyle and entertainment.
Throughout her career, Pheinixx has been called to supply her unique creative offering to brands such as Warner Bros., Roberto Cavalli,
Julien Macdonald and NADA - to name a few. Pheinixx has taught design and imagery at the International Academy of Art and Design, and has
lectured for the North American Design Exchange. Pheinixx is currently a branding mentor at the Toronto Fashion Incubator and was the regional
director for Fashion Group International's Toronto chapter for 2008-2009.
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Tim Dashwood - 3D Cinematography
Tim Dashwood can be best described as a "Jack of All Trades," constantly swapping hats as Director, Cinematographer, Editor and Stereographer.
He is the author of the acclaimed Stereo3D Toolbox suite of stereoscopic post-production tools for Final Cut Studio and After Effects.
Dashwood also moderates the Stereoscopic Production & Delivery Forum on DV Info Net.
As a director of photography Dashwood has photographed five feature films, twelve short films, and countless music videos.
His editing credits include national commercials for Ford, Leon's, Labatt, Macy's, Max Factor, Pantene, Toyota and Microsoft, as well as five
feature films, the WarChild documentary ROCKED:Sum41 in the Congo, many Canadian broadcast TV series, and two Gemini award winning
seasons of the CBC's Undercurrents.
Dashwood founded Dashwood Cinema Solutions in 2009 as a research, development & consultancy division of his production company 11 Motion Pictures Limited.
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Paul Rapovski - Producer
Paul Rapovski, is an entrepreneurial film and TV producer, actor and a video-game mo-cap action specialist who first came into the international
film and television arena by building on his reputation as a highly respected fight and stunt Coordinator.
Paul established a home base in Hong Kong before becoming a bona fide marquee star in Pacific Rim (and world stick-fighting champion).
As a result of his renown in the region, he established important pre-sales and financing relationships in Hong Kong, China, Singapore and then Europe.
Paul is regularly brokering high quality international relationships at key film and TV markets.
Paul is also an executive producer on the upcoming series LOST GIRL, partnered with Jay Firestone.
In the video game world, Paul provided all the mo-cap action aspects of Microsoft and Silicon Knights on the much anticipated new XBOX 360 game
Too Human, the first in a trilogy, which was released in 2007.
Paul and his partner Plato Fountidakis own FAST Motion Studios a unique mo-cap shooting studio unlike any of its kind in Canada and one of only a
few in the world.
Paul is also co-founder of Stereo 3D Unlimited with Tim Daswood. The company's primary focus is Steroscopic 3D productions and distribution.
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Roslyn Griffith Hall - Lead Wardrobe Stylist
Roslyn Griffith Hall began her fashion career washing dishes for Holt Renfrew.
She worked her way into the Visual Presentation department of the famed Toronto store and went from pulling clothes for windows to styling shoots
for Fashion magazine.
This foray into editorial encouraged her to pursue other styling gigs with national publications, which led to advertising and television.
As the Fashion stylist for Canada’s # 1 rated television show, Canadian Idol; her urban music video and celebrity experience come together.
Her Fine Arts & Fashion education colours her creative direction - as it would any true artist. Griffith Hall’s jewellery line FITZ & FUR: a
collection of new, old, lost and found objets will debut later this year.
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Sabrina Rinaldi of Judy Inc. - Hair and Make-up Direction and Artistry
Sabrina Rinaldi has worked as a make up and hair artist for the past 10 years. The last 7 of which, she has been represented by Judy Inc as a top stylist.
Sabrina has become known for her drive, positive attitude and innovatively creative work.
Whether creating clean fresh faces and undone hair or over the top expressions of art, her work is flawlessly executed.
Sabrina’s flair and versatility have garnered her work in editorial fashion, advertising, beauty and music.
For a full list of her clients and to view her online portfolio please
go to:
www.judyinc.com/sabrinarinaldi
